As you can see, you don’t have to have a ridiculous budget or generate hundreds of leads in order to benefit from PPC ads – it all comes down to converting leads to closed deals.
Let’s compare the returns of an agent with a 1%, 2%, and 3% conversion rate, using the same figures from our example agent.
1% conversion rate = $49,275 returns
2% conversion rate = $89,550 returns
3% conversion rate = $147,825 returns